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A refined identity for a studio that builds with precision.
The Fabrication Company came to us looking for a brand refresh and a website that better reflected the quality of their work. Their existing identity already had a strong foundation and the goal wasn’t to reinvent the brand — it was to refine it. We created a system that felt as thoughtful and well crafted as the casegoods, furniture, and features they build every day.
Rather than starting from scratch, we spent time studying the existing mark to understand what made it work. Small adjustments to the proportions, spacing, and typography gave the identity greater clarity while preserving the recognition they had already built. From there, we expanded the color palette into a range of neutrals inspired by the materials found throughout their shop.
The same philosophy carried into the website. In collaboration with Aaron Guetzlaff at KC Web Co, we designed a custom experience that introduces visitors to the studio in an intentional way before gradually unfolding the breadth of their work. Rather than relying on a traditional portfolio structure, the site guides visitors through their projects in a way that feels approachable and easy to explore.
The result is a flexible system that gives The Fabrication Company room to grow while staying true to the craftsmanship and attention to detail that define their work.
