Hammers Academy F.C.

Objective

Tom Holmes initially came to Agodie to create a logo for his new Kansas City based youth soccer club, Hammers Academy F.C., which was kicking off their inaugural season in 2024. With only a couple months until tryouts, we realized he needed more than a logo; flushing out a brand strategy, visual identity, and multiple brand touch points to get his club up and running.

‍

Discovery & Strategy

The brand strategy was formulated around the values the club instills in its players: Resiliency, teamwork, accountability, and integrity — “on and off the pitch.” The goal was to cultivate a brand that captured their values and attracted like-minded people to the club. In a crowded youth soccer market like KC, it's important to stand out with a strong identity.

‍

Direction & Development

In a game that’s all about taking your chances, you have to strike while the iron’s hot. Incorporating smithing imagery and nomenclature was a given with a name like Hammers.

The focal point of the club crest is the upright dragon. Our client’s Welsh roots are symbolized by the red beast, which also represents the club’s fierce principles of hard work and resilience.

‍

‍

‍

‍

‍
‍

‍
‍

‍

3d Renders Courtesy of:

Mason Barry; Barry Creative