Start with Strategy

Most people starting a business rush to a logo. A mark or icon just good enough that they hope will make them look “legit.”

But a logo doesn’t create trust. It doesn’t tell your story. It doesn’t set you apart. Without strategy, it’s just paint on a wall.

Strategy is the foundation. It decides who you serve, what you stand for, and why it matters. It gives meaning to the colors, the typography, the voice, and yes, even the logo.

Branding isn’t decoration. It’s coherence. It’s alignment between what you promise and how you deliver on it.

If you start with strategy, design becomes a signal.

Branding becomes trust. Trust becomes loyalty.

Start with strategy. The logo will follow.